Environmental Sustainability Policy

1 More Efficient Digital Advertising

Northern Spirit Advertising Ltd. seeks to reduce avoidable activity within the digital advertising process and improve the efficiency of advertising transactions. Efficiency is built into the way we plan and run our programmatic advertising.

1.1 Efficient Supply Paths

Our supply path commitments are to:

• Prioritize direct, streamlined relationships with publishers and apps whenever doing so makes commercial sense;
• Cut out reseller and intermediary hops that add no value;
• Identify and assess duplicate paths to the same supply;
• Rely on curated supply and private marketplace (PMP) deals when they are the right fit; and
• Assess supply partners on the quality of their traffic and the efficiency of their transactions.

1.2 Efficient Programmatic Buying

Within programmatic operations, we aim to:

• Lower bid-request volume that serves no purpose, to the extent it is technically and commercially feasible;
• Steer clear of duplicate bidding opportunities that add little incremental value;
• Fine-tune traffic volumes and request multipliers;
• Keep watch over supply quality and drop sources that prove inefficient; and
• Apply suitable inventory-quality measures, filtering and traffic controls so that less processing goes to waste.

1.3 Efficient Creative & Video

To promote efficient preparation and delivery of digital creative, we:

• Deliver video assets sized appropriately for their placement;
• Keep creative file sizes no larger than necessary;
• Check creative specifications to confirm they support efficient delivery; and
• Collaborate with advertisers and creative partners, where practical, to optimize video assets.

1.4 Partners, Technology & Infrastructure

We work collaboratively with advertising partners to improve how campaigns, inventory and transactions are managed. When choosing vendors and partners, we will, where practical, take into account the environmental practices of our technology, cloud, hosting and ad tech providers.

The purpose of these measures is to reduce unnecessary digital activity and resource consumption while maintaining effective advertising delivery. The sustainability guidance published by IAB Tech Lab for the programmatic advertising ecosystem has helped shape these practices.

2 Forest & Land Conservation

Northern Spirit Advertising Ltd. recognizes that protecting forests provides benefits that extend well beyond the trees themselves. Healthy forest ecosystems contribute to carbon storage, wildlife habitat, biodiversity and the protection of natural environments.

Beginning in 2026, the company plans to set aside environmental contributions and to dedicate further resources to environmental initiatives as the business develops. Depending on the company’s circumstances and available opportunities, this support may be directed toward forest protection, reforestation or other credible initiatives that reduce or address environmental impacts.

2.1 Our Long-Term Conservation Direction

A key long-term objective is the lasting preservation of forested land. Rather than viewing environmental giving solely as a series of short-term projects, Northern Spirit Advertising Ltd. intends to explore ways of protecting forests over an extended period of time. As the business develops, potential approaches may include:

• Purchasing forested property with the intention of keeping it protected from future development;
• Providing financial support to established conservation organizations seeking to purchase and protect land;
• Participating in conservation easements or similar arrangements that restrict future development or clearing; and
• Funding reputable forest restoration, reforestation and habitat-protection programs.

Where possible, the company would prefer initiatives that protect existing forest and its stored carbon, while also recognizing the value of responsible reforestation and restoration.

2.2 Environmental Support

The company will determine an appropriate contribution with consideration given to its financial position, business growth and the availability of suitable projects. Until opportunities for direct land conservation become practical, support may be directed toward established organizations and projects in areas such as:

• Protection of existing forest;
• Forest restoration and replanting;
• Conservation of privately or publicly held land;
• Wildlife and habitat preservation; and
• Credible projects designed to reduce greenhouse-gas emissions or otherwise deliver measurable environmental benefits.

Records of contributions and supported initiatives will be retained so that the company can demonstrate its environmental activities through internal sustainability reporting and, where appropriate, procurement or supplier submissions.

2.3 Building Toward Greater Impact

As Northern Spirit Advertising Ltd. grows, the company will consider whether a dedicated environmental or conservation fund would be practical, with the longer-term ambition of using that approach to provide ongoing support for the protection of forested land. We intend for our environmental program to develop into a sustained commitment with a lasting benefit, rather than being limited to occasional charitable contributions.

3 Environmentally Responsible Operations

Because Northern Spirit Advertising Ltd. conducts its business primarily through digital channels, we seek to limit unnecessary consumption of physical resources and business travel. This includes:

• Using electronic records and communications as the normal method of conducting business;
• Limiting paper use wherever digital alternatives are suitable;
• Using remote meetings and collaboration when they can replace unnecessary travel;
• Handling, maintaining and disposing of electronic equipment responsibly; and
• Considering environmental responsibility as one factor when selecting service providers and technology partners, where practical.

4 Review & Ongoing Improvement

Northern Spirit Advertising Ltd. will periodically review its environmental practices and look for reasonable opportunities to strengthen them as the company grows. This includes reviewing our ad tech operations for ways to trim unnecessary processing, data transfer and supply-chain complexity.

The digital advertising industry continues to develop methods for understanding and reducing the environmental footprint associated with digital transactions. Northern Spirit Advertising Ltd. will continue to assess relevant measurement approaches and consider additional steps that can reduce the environmental impact of its operations.